Tony Stubblebine

How publications helps writers find readers On Tuesday, March 19, we hosted our very first Pub Crawl, a 24-hour virtual meetup that connected Medium writers with Medium publication editors. Below is a lightly-edited transcript of my keynote remarks — slides and all. Hello, welcome to Medium’s first ever Pub Crawl event. I’m Tony Stubblebine. I’m the CEO here at Medium. The purpose of today is to connect writers to publications.

I’m putting Better Programming on hiatus to make room for other programming publications. I get that this is a big pivot given that we switched to a new editor recently. But things are changing at Medium and I think this will ultimately be a boon for everyone, authors, readers and publications. I would like to inspire some (but not all) of you to start a publication and give you some guidelines on how to do it well.

There's some writing advice that I heard from Tim Ferriss but I think is attributed to Neil Strauss. It is roughly: That's just a catchy way of saying that you need to do separate edit passes for each persona in your audience. Not everyone is so lucky to have haters. For my third draft, I think instead, "how will this be misinterpreted?" That audience isn't haters, but they are the ones with potential for interpreting things that conflict with your goals as a writer.