Especially in a breeding ground for innovative technology like the Brainport region, plenty of people walk around with groundbreaking ideas. “Coming up with a great idea, however, is one thing, but turning what’s in your head into a tangible and marketable concept is something else,” says Bart Jan Niestadt, partner and patent attorney at the Eindhoven office of V.O. Patents & Trademarks. “To do that, you have to file a patent for such an invention.