Skip To Main Content
Esin Izat on Muck Rack

Esin Izat

As seen in: Pharmaceutical Commerce, PM360
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Esin Izat’s profile

Articles by Esin Izat

The Age of Anxiety-Tips to Alleviate Stress in the COVID-19 Workplace

|
By Andrew Matthius Verified, David Davidovic, Esin Izat
| PM360 Verified
Employees are more stressed now than at any other point in their professional careers. At least that is according to a poll from mental health provider Ginger,1 which found 69% of respondents agreeing with that statement. Additionally, 62% report losing one hour of productivity a day due to their COVID-19-related stress, while 32% lose two hours per day. Survey after survey reveal similar findings. Just over half of employees (51%) surveyed by Monster2 have experienced burnout working from home.
Open in Who Shared Issue with article?

Navigating the patient journey after rare disease diagnosis

|
By Esin Izat, Beghou Consulting, Rob Lien
| Pharmaceutical Commerce Verified
While rare diseases can be challenging to treat and cure, they are even more difficult to diagnose. By definition, a rare disease affects less than 200,000 people in the U.S. – so few that even physicians with decades of experience may not come across a single case for many of these conditions.
Open in Who Shared Issue with article?

Five Marketing Research Steps to Get High Customer Loyalty Like Big Consumer Brands

|
By Robert Mueller, Esin Izat, M.Div. Ed.M. Ed.D
| PM360 Verified
Life sciences companies can learn from marketers behind brand icons like Apple. In 2011, the technology company developed Apple Customer Pulse, a survey-based panel that asks customers to provide feedback on products in up to two, five-minute online surveys each month. The company describes its Customer Pulse as a “community of Apple product users who provide input on a variety of subjects and issues concerning Apple” and uses the ongoing feedback to improve its customer experience.
Open in Who Shared Issue with article?
Show More