Ajax has dramatically changed the lives of Web developers during the past two years, but the next two may be even more interesting. These developers—spurred by user expectations, rapidly evolving business models and ever-changing development processes—will need to do things they can't even imagine today. And how can a forward-thinking IT department or entrepreneur—who is so dependent on innovative software developers—prepare for that future?
"Generally, women aren't very interested in programming computers," wrote Malcolm McLean, a gaming programmer, in comp.programming on Usenet. He was responding to a question about how to attract more women to IT jobs. "For instance, if you look at recent posts in this newsgroup, you'll find only one female regular," he added. MORE ON WOMEN IN ITHow to Attract Women to Enterprise IT JobsIn McLean's experience, IT is a man's world. At a gaming company he worked for, his hours were from 3 to 3.
Expense tracking is one of those tedious necessities of running a business. We all approach it with reluctance, like visiting the dentist: endurable only because the only thing more painful (in this case to your accounting department and your wallet) is putting it off. That said, cloud-based software-as-a-service (Saas) applictaions are making the expense management process easier and more intuitive.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".