Starting a new entrepreneurial endeavor is always exciting but the hard part is making a business successful. That requires a clear vision and the people and resources to implement it. To acquire those resources, you need a business plan to explain the transformation from your vision into reality. For many people, making an idea come true isn't intimidating. But asking for money, talking about oneself, and explaining your strengths? That's downright terrifying.
My nephew got his dream job, straight out of college. It was exactly the work he'd hoped to do; the job had a good starting salary (at least, based on recent-grad standards), and the company was in a great location (15 minutes away from Mom's house). Two years later, though, his situation was different. With a few years of experience under his belt and a few accomplishments to list on his resume, my nephew could have begun to look for a better-paying position.
If you want to know what people think, ask them. While that ought to be obvious advice, too few small to midsize businesses (SMBs) consider conducting a survey. That's a shame, since you can devise better business plans and make better decisions with data in hand, ripe for intelligent analysis instead of relying on guesswork. Gathering that knowledge is far simpler than you might imagine as several online applications make the market research process easy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".