Ethan Wu

Programmatic's "unknown delta"-the recent finding that 15% of ad spend seems to vanish into the ether-has spa…

In the months since Google sounded the death knell for the third-party cookie , the worst-case scenario has g…

Companies partner as marketers looks for alternatives to the third-party cookie The first-party data play is …

Away from the much-anticipated Big Tech antitrust hearings earlier this week, Luma Partners founder and CEO T…

The media-buying giant is partnering with United for News to 'remonetize' outlets GroupM credits a new initia…

Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows …

Ad tech's biggest independent firm, The Trade Desk promoted Tim Sims to chief revenue officer today, up from …

Eric Roza, the incoming CEO of CrossFit, is joining customer analytics platform Zeotap's board just as the co…

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the C…

As the third-party cookie's imminent demise sparks new ideas , data firms InfoSum and Throtle have teamed up …

A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its…

Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But whe…

Nearly 20 business publishers called on the digital media ecosystem to curtail data leakage in online ad auct…

Just as the wave of Covid-19 keyword blocking began to ease, advertisers turned their brand safety concerns t…

Research shows the pandemic will mean Gen C won’t be like any other generation. Here’s how marketers can prep…

The world economy is experiencing a severe, simultaneous, and universal collapse unlike anything seen since W…

The world economy is facing its most severe challenge of the postwar period. Economic activity, financial mar…

Against all odds, Nicolás Maduro has rolled out the world's first functioning state-backed cryptocurrency in …

A battle-ready candidate who keenly understands her opponent’s soft spots — but who is up against a formidabl…

How to fix one of the most bemoaned bureaucratic hoops on campus.

Cornell's alleged misdeed? A failure to duly disclose financial relationships with China and Qatar.

Cornell controversies come as fast as they go, usually earning barely a peep from the administration. So cons…

The CBCG recommended Sim take the traditional student-elected trustee seat and Baker fill a vacant trustee se…

The Board’s argument that ditching fossil fuel investments would jeopardize Cornell’s fiscal well-being carri…