Skip To Main Content
Ethan Wu on Muck Rack

Ethan Wu

Verified
Singapore
As seen in: 1843, The Economist, Unhedged (Podcast), Medium, Business Insider, Financial Times, Markets Insider, Yahoo News, Yahoo News Malaysia, Yahoo News New Zealand, Yahoo Finance, Yahoo Finance New Zealand, Yahoo Finance Singapore and
Asia business & finance editor @TheEconomist. Co-host of the Money Talks pod. Prev: hosted/wrote @FT’s Unhedged pod/newsletter.
Back to Ethan Wu’s profile

Ethan Wu’s Journalist Portfolio

View as a grid

The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

Adweek — Programmatic's "unknown delta"-the recent finding that 15% of ad spend seems to vanish into the ether-has sparked efforts to shine a light on ad tech's opaque supply chain. That is translating into added scrutiny of redundant middlemen and fraudsters alike.
Who shared?

Ad Targeting's Center of Gravity Is Shifting

Ad Targeting's Center of Gravity Is Shifting

Adweek — In the months since Google sounded the death knell for the third-party cookie , the worst-case scenario has grown ever more clear: If no alternative is found, it would leave a $32-billion void by 2025, a knockout blow to independent ad tech and a coup for Amazon, Facebook and Google.
Who shared?

Meredith and Kroger Partner on Data Play for CPG Advertisers

Meredith and Kroger Partner on Data Play for CPG Advertisers

Adweek — Companies partner as marketers looks for alternatives to the third-party cookie The first-party data play is aimed at CPG advertisers. Pexels, Meredith, Kroger Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of The Kroger-Meredith service comes as the impending America's biggest grocer.
Who shared?

The 'Programmatic Endgame' Is Coming, Says Terence Kawaja

The 'Programmatic Endgame' Is Coming, Says Terence Kawaja

Adweek — Away from the much-anticipated Big Tech antitrust hearings earlier this week, Luma Partners founder and CEO Terence Kawaja simultaneously delivered his presentation for Adweek's NexTech 2020 Virtual Summit. "You all have choices," he began. "You all could be live-watching the four top tech CEOs spew their PR excuses-ahem, I'm sorry."
Who shared?

GroupM Unveils Global Effort to Boost Local News

GroupM Unveils Global Effort to Boost Local News

Adweek — The media-buying giant is partnering with United for News to 'remonetize' outlets GroupM credits a new initiative as the first global effort to funnel more programmatic ad dollars to local publishers. United For News GroupM, the world's largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to "save journalism."
Who shared?

Why Regulators Are Probing Google's Dominance

Why Regulators Are Probing Google's Dominance

Adweek — Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries. Amazon, Apple, Facebook and Google are facing scrutiny from governments across the globe for a litany of reasons, and the CEOs of all four companies are set to face an antitrust inquisition before Congress today.
Who shared?

The Trade Desk Promotes Tim Sims to CRO With Others

The Trade Desk Promotes Tim Sims to CRO With Others

Adweek — Ad tech's biggest independent firm, The Trade Desk promoted Tim Sims to chief revenue officer today, up from his prior capacity as svp of inventory partnerships. "Tim has his finger on the pulse on evolving customer demand across all channels," said CEO Jeff Green.
Who shared?

Zeotap Scoops $42 Million in Series C Round

Zeotap Scoops $42 Million in Series C Round

Adweek — Eric Roza, the incoming CEO of CrossFit, is joining customer analytics platform Zeotap's board just as the company announced $42 million in fresh capital. The latest funding round follows a projected 431% growth in revenue over the past year, according to Zeotap.
Who shared?

Ad Tech Investment Banker on Who Will Survive the Pandemic

Ad Tech Investment Banker on Who Will Survive the Pandemic

Adweek — Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. The pandemic has laid waste to bottom lines and upped the pressure for companies to bulk up or bow out. Yet despite it all, some players are still finding ways to thrive.
Who shared?

InfoSum and Throtle Link Up to Create Decentralized Ad ID

InfoSum and Throtle Link Up to Create Decentralized Ad ID

Adweek — As the third-party cookie's imminent demise sparks new ideas , data firms InfoSum and Throtle have teamed up in hopes of selling marketers on a way to use first-party data to target consumers while keeping information private.
Who shared?

Google Faces Several Class-Action Antitrust Lawsuits

Google Faces Several Class-Action Antitrust Lawsuits

Adweek — A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its market power to charge inflated prices for digital ads. The plaintiffs are three small-business owners who allege they had to overpay for ads and are seeking relief for all advertisers and publishers using Google's ad-tech services.
Who shared?

Missing Cannes? Drink Like You're There With Rosé/Not Rosé

Missing Cannes? Drink Like You're There With Rosé/Not Rosé

Adweek — Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising's biggest event of the year was canceled for 2020 . But that hasn't stopped ad-tech firm Cognitiv from celebrating the festival's signature tipple.
Who shared?

BPA Calls on Advertisers to Help Publishers Protect Data

BPA Calls on Advertisers to Help Publishers Protect Data

Adweek — Nearly 20 business publishers called on the digital media ecosystem to curtail data leakage in online ad auctions.
Who shared?

Brand Safety Is Back on Advertisers' Minds With Protests

Brand Safety Is Back on Advertisers' Minds With Protests

Adweek — Just as the wave of Covid-19 keyword blocking began to ease, advertisers turned their brand safety concerns to another news story: coverage of protests over the death of George Floyd.
Who shared?

What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers

What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers

Adweek — Research shows the pandemic will mean Gen C won’t be like any other generation. Here’s how marketers can prepare.
Who shared?

Anatomy of the Coronavirus Collapse

Anatomy of the Coronavirus Collapse

Project Syndicate — The world economy is experiencing a severe, simultaneous, and universal collapse unlike anything seen since World War II. And while the downturn could prove sharp but short, a more realistic assessment points to a long and protracted global recession.
Who shared?

April 2020 update to TIGER: The coronavirus collapse is upon us

April 2020 update to TIGER: The coronavirus collapse is upon us

Brookings Institution — The world economy is facing its most severe challenge of the postwar period. Economic activity, financial markets, and private sector confidence are all collapsing. The latest update of the Brookings-Financial Times Tiger index (Tracking Indexes for the Global Economic Recovery), based on the most recent available data and estimates of real-time data, shows the front end of this collapse and suggests that much worse is to come.
Who shared?

Venezuela's State Cryptocurrency Is a Milestone

Venezuela's State Cryptocurrency Is a Milestone

Blockchain Land — Against all odds, Nicolás Maduro has rolled out the world's first functioning state-backed cryptocurrency in Venezuela. That is less than it seems.
Who shared?

Tracy Mitrano's Second Go Is a Bet on Moderation

Tracy Mitrano's Second Go Is a Bet on Moderation

The Cornell Daily Sun — A battle-ready candidate who keenly understands her opponent’s soft spots — but who is up against a formidable, well-funded incumbent holding a reddish seat.
Who shared?

How to Fix Cornell's Least-Liked Organization

How to Fix Cornell's Least-Liked Organization

The Cornell Daily Sun — How to fix one of the most bemoaned bureaucratic hoops on campus.
Who shared?

Cornell Is Under Federal Investigation. It's Been Here Before.

Cornell Is Under Federal Investigation. It's Been Here Before.

The Cornell Daily Sun — Cornell's alleged misdeed? A failure to duly disclose financial relationships with China and Qatar.
Who shared?

Good Riddance to the Event Security Fee

Good Riddance to the Event Security Fee

The Cornell Daily Sun — Cornell controversies come as fast as they go, usually earning barely a peep from the administration. So consider us astonished to hear the University has, at last, opted to effectively ditch the burdensome event security fee.
Who shared?

A Messy but Acceptable End to the JT Baker Saga

A Messy but Acceptable End to the JT Baker Saga

The Cornell Daily Sun — The CBCG recommended Sim take the traditional student-elected trustee seat and Baker fill a vacant trustee seat. It’s an imperfect compromise — but perhaps the best option on offer.
Who shared?

Time to Divest From Fossil Fuels

Time to Divest From Fossil Fuels

The Cornell Daily Sun — The Board’s argument that ditching fossil fuel investments would jeopardize Cornell’s fiscal well-being carries little weight. It is more an expression of a hollow status-quo bias — coupled with a disregard for self-inspection or democratic input — than a serious case against divestment.
Who shared?
Show More