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Etienne de Bruin on Muck Rack

Etienne de Bruin

San Diego
As seen in: The CTO Podcast (Podcast)
Founder @7ctos. Author of CTO Excellence. Founder at EXE coaching C-Suites. Creator of CTO Levels. Host of the CTO Podcast.
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Articles

The Software Factory: Why Document-Driven Development Is Reshaping How CTOs Build

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By Etienne de Bruin
| ctopod.com
“We’re not doing software development anymore. We’re engineering a factory.” That single line from Matt Ferguson captures a fundamental shift happening in technology leadership. As CTO of Roof Maxx—a nationwide roofing brand with 385 dealerships—Ferguson has spent the past year transforming how his team builds software. The methodology he’s championing isn’t new, but its implications in the age of AI are profound. It’s called Document-Driven Development.
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Zayna Rose, Image Strategist & Communications Consultant: Elevating Your Image as a Tech Leader

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By Etienne de Bruin
| ctopod.com
Current time: 0:00 / Total time: -51:01 Audio playback is not supported on your browser. Please upgrade. In this episode of the CTO Podcast, host Etienne speaks with image strategist Zayna Rose about the importance of personal branding and leadership presence for technology leaders. They discuss how visual identity, color psychology, and intentional self-expression can enhance a leader's credibility and connection with others.
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The Amazing CTO Book

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By David Gebhardt, Etienne de Bruin, Oliver Wehrens
about the author Stephan Schmidt launched his tech career as a self-taught coder, mastering the art of programming as a kid in a department store back in 1981 with ambitions of creating video games. His passion for technology led him to university, where he delved into computer science, specializing in distributed systems and artificial intelligence, while also exploring the realms of philosophy.
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