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Articles by Etienne Yuan
Why Advice Investors Give May Not Align with Founders’ Interests
Investors may inadvertently advise founders to take on more risk than it is in founders’ interest I invest in the stock market for a living, and as a principle, I never give individual stock tips. If you come for stock market investment advice, my first, and often last, recommendation will be to build a portfolio of at least ten stocks, and ideally more than thirty, in different industries. Otherwise, buy a low-cost index fund instead.
Optimizing Online Advertising to Increase Customer Lifetime Value
How Creating a Customer Beats Making a Sale ”The purpose of a business is to create and keep a customer.” Peter Drucker Or to paraphrase that old saying about teaching a man how to fish instead of just giving him a fish: If you focus on making the sale, you may make the one sale, but if you focus on creating a customer, you can generate a steady revenue stream that will last for as long as you can sustain that customer relationship.
I Quit My Job to Become a Writer
How improving my writing made me better at my day job If you think you’re surrounded by idiots, perhaps it’s time you took a good look in the mirror. The day I quit my job to become a writer, I’d had it with all the idiots at work. Idiot bosses who cared only about their personal careers and self-promotion, giving nary a second’s thought about crushing your soul as they wrung the last drop of productivity out of you. Idiot colleagues stabbing you in the back, and for what?
Focus on Fewer Stakeholders and Turbocharge Your B2B Sales
Less is more: Minimum Viable Sales Unless they benefit from an exceptionally strong vision or leadership team in place, most organizations seem to function on an everyone has a veto, no one can make the decision basis. This feature of organizations is the bane of B2B sales. A Google search for B2B sales conversion rates yields results that hover between 1% and 10%, depending on whether you start counting at lead generation or at opportunity identification. According to this report by Gartner (p.
What is Zoom Fatigue and How I Fixed It
How remote work drained me of energy and how I fixed it Photo by Niklas Hamann on Unsplash I’m an introvert, and verily so. A test puts me at three standard deviations above the average person in introversion. If accurate, that would mean that I am more introverted than 99.7% of all the people who took that test. So, it was with great relief that I received the news of COVID-induced, social-distancing rules coming into effect at work. I was already working from home one day a week.
The Challenges of Designing for the Circular Economy
Things to bear in mind when balancing people, planet, and profit Photo by Joey Kyber on Unsplash Humanity’s ability to model worldly phenomena in unprecedented: Grow the supply of money, and you spur economic growth, though at the risk of inflation. Get in line of sight of at least two GPS satellites, and you can accurately triangulate your location anywhere on Earth.
Rituals for Better Remote Work
How to prime your mind and body to form a habit of high performance Photo by Andrew Neel on Unsplash In the late 1990s, Alyxandra Savage was counseling heroin misuse clients when she discovered that as soon as they started applying the tourniquet and heating the spoon to dissolve the heroin powder to self-administer the drug, their bodies would already start to prime themselves to receive it, by altering their brain chemistry.
Your Employees Stepped Up Amid the Pandemic. What Now?
It is time to invest in people’s mental wellbeing Photo by engin akyurt on Unsplash Since COVID-19 hit, organizations have been scrambling to pandemic-proof operations by adopting remote-working. The focus has, understandably, been on crisis management and ensuring business continuity. Profits, the global economy, and the livelihoods of billions of people were at stake.
Top Online Video platform solution in US for 2020
In recent days, people are practicing broadcast programs for entertainment activities are more limited. Now VOD services are connecting a lot of subscribers, you can watch anything from anywhere, through any devices. Use of online video become most popular among user’s online experience. Due to this growth, online video platforms play a vital role in the media industry segment.
Tribute to the Microsoft PowerPoint: Product Managers most useful tool
This story is not about the importance of good slides or slides in their usual context at all. If you need to make kickass slides you might be better of avoiding MS Powerpoint altogether. So whats Microsoft PowerPoint good for then? Its seems that for about everything else. If I must choose only one tool to take to a remote island as a PM, I would take MS PowerPoint (I also would try to sneak in MS Excel, but that's another story). There is a ton of different .
How to Build a Dynamic Pricing Model
DS in the Real World Photo by Benjamin Sharpe on Unsplash In this article, I share with you my experience in building a dynamic pricing system for a long-distance train company, and how we increased the number of seats sold without changing our timetables, nor lowering our average price per seat, by applying very basic principles of microeconomics.
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