Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery. The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Century-old brands don't stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with, and how they meet consumers wherever attention lives.