Evagelos Athanassiou

January 22, 2025 | Article Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and market share growth. Top CPG performers outcompete in four best-practice areas.

Our latest survey reveals the critical sales and marketing practices that help consumer-goods companies achieve commercial excellence and deliver profitable growth. European consumer-goods (CG) companies are facing strong market headwinds. Inflation in the euro area has reached record highs, fueled by rising energy costs and supply chain disruptions exacerbated by the ongoing effects of the war in Ukraine.