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Articles by Fabricio Drumond
How a key resignation attempt taught Wolff a valuable lesson
Mercedes Formula 1 boss Toto Wolff has revealed one of the key lessons he learned from the way he handled Mercedes’ slump in fortunes after its dominant run of consecutive world championships. From 2014-2021 Mercedes won eight consecutive constructors’ championships and seven drivers’ titles during an unprecedented period of F1 dominance.
Outgoing Alpine F1 investor looking at Miami GP stake
Interest around Formula 1's Miami Grand Prix is big, with the latest intrigue being the possibility of a stake in the grand prix being purchased by Otro Capital – which is the same investment group that famously bought into the Alpine F1 squad. A report in Front Office Sports this week revealed that private equity firm Otro Capital is in talks with Miami GP owner Stephen Ross to purchase a stake in the event – potentially as much as 20%.
Inside Turkey's massive F1 return revamp
Despite a track that drivers loved (especially its iconic Turn 8), and it being right on the doorstep of the kind of destination city Formula 1 so loves, the Turkish Grand Prix had failed previously to establish itself as a permanent fixture on the calendar. After arriving to much fanfare in 2005, it was dropped after 2011.
The thing people are missing about F1's commercial boom
Formula 1 has spent years chasing bigger audiences. What is easy to miss is that a good number of the people it has picked up along the way belong to a surprisingly small and important group: the investors, chief executives, policymakers, founders and media personalities whose judgment shapes how markets, regulators and the public understand a company. Communicators have a term for this group.
Ford's dream plan to race with Verstappen - and Ricciardo
Ford wants to bring Red Bull Formula 1 driver Max Verstappen into its sportscar racing programme and has teased that Daniel Ricciardo could be tempted to compete in one of its off-road vehicles. Four-time world champion Verstappen has sampled some of Ford's racing machinery for the first time now that the American manufacturer is a partner in Red Bull’s F1 engine project.
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