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FACVEST Lages Brazil

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Articles

“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours

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By Centro Universitario, Matheus Frohlich Marquetto, FACVEST Lages Brazil
| Wiley Online Library Verified
1 Introduction With the expansion of Internet access, more consumers feel empowered to express their emotions on social media platforms (Brandão and Popoli 2022). Although negative criticism explicit on the Internet has received considerable attention in academia (Grégoire et al. 2010, 2009; Obeidat et al.
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