The cold brew aisle in the supermarket is expanding. Starbucks, Stumptown, Blue Botttle, Trader Joe's and La Colombe are battling it out against niche players such as Lucky Jack. But a local startup, Grady's Cold Brew, now headquartered in the South Bronx, is holding its own against the major players. While the company sells in a slew of retail stores, boosted online sales and sells to offices, it still must contend against major players to carve out market share. And that won't be an easy task.
A former McKinsey consultant, Vinay Patel knew that many poor and working class people were put off by banks and used check cashing services, which charge hefty fees. In 2015, he and two partners, Max and Alex Gafner (who currently serve as advisors), launched Bee, an app that supplies clients with a Visa debit card. Like JP Morgan Chase and Wells Fargo, Bee Card is profit-making.
When restaurateur Marco Canora opened the fine dining Italian eatery Hearth in the East Village on East 12 th St. in 2003, the landscape for independent eateries differed from what it is today in New York. Rents seemed manageable, and owners could concentrate on making sure their one eatery thrived. Those were the days. As rents have skyrocketed and each eatery requires a competitive edge to separate it from the glut of rivals, owners like Canora are introducing niche outlets that augment revenue.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".