Way back in 1983, when I was working for the student newspaper at SUNY Buffalo, I did a telephone interview with "Little Steven" Van Zandt, who had just left Bruce Springsteen's E Street Band. Van Zandt wanted to do his own thing, and his new band, the Disciples of Soul, would soon be playing one of their first shows right on campus. In a gym. It was mid-winter in Buffalo, but Van Zandt seemed tickled to be singing his own songs instead of serving as on-stage foil to his buddy Bruce.
C.O. Bigelow Apothecaries, located on Sixth Avenue near busy 8 th Street in the Village, describes itself as the oldest functioning apothecary in New York. It debuted back in 1838 when Martin Van Buren was president. But there's nothing old-fashioned about its business model in 2017. It offers state-of-the-art skincare products, an active e-commerce site, a signature line of beauty products and a team of pharmacists who know their clientele. Staying nimble is what Bigelow's does best.
The cold brew aisle in the supermarket is expanding. Starbucks, Stumptown, Blue Botttle, Trader Joe's and La Colombe are battling it out against niche players such as Lucky Jack. But a local startup, Grady's Cold Brew, now headquartered in the South Bronx, is holding its own against the major players. While the company sells in a slew of retail stores, boosted online sales and sells to offices, it still must contend against major players to carve out market share. And that won't be an easy task.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".