Famous Innovations

Authored By Sumit Chaurasia, Founding Partner and Creative Head - Delhi, Famous Innovations Festive campaigns in India are changing. Where once advertising thrived on flawless homes, polished outfits and orchestrated perfection, today the most resonant work celebrates everyday authenticity. The imperfect rangoli, the sibling who turns up in denim, the laughter that interrupts the posed family portrait. These are the new symbols of festive storytelling.

Description It isn't easy being a photojournalist. Especially when you are faced with the unenviable task of immersing yourself in a situation to capture the scariest, most gut-wrenching human experiences. It's at times like these that your nerves and grit are tested. How do you push aside emotion to take a picture? Are you so committed to telling a story that you refuse to let your humanity take over? This campaign is a meditation on the morality of capturing strife or terror on film.

Description Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India.