Earlier this month, New York magazine published a riveting and frightening look at the future of the planet we call home. Now that global warming is well underway, we are in for an apocalyptic awakening, and "parts of the Earth will likely become close to uninhabitable, and other parts horrifically inhospitable, as soon as the end of this century," the writer, David Wallace-Wells, argues. The article captured the public's attention, quickly becoming the most-read piece in the magazine's history.
People tend to remember Y2K as a joke, and not a good one. Way back in the last century, computer scientists and I.T. guys began warning that a strange computer bug lay dormant in just about every computer in the world. When the date turned over from 1999 to 2000, computers would go haywire, they said, leading to all manner of annoyances, if not global catastrophe. At first, no one believed them.
Farhad: Great. O.K., here goes. So, let’s start with Snap. Remember Snap? It made an app that teenagers really loved. They loved it so much people thought it would be the next Facebook. But yeah, no, that didn’t happen. This week Snap’s stock price plummeted after Morgan Stanley, the bank that led the company’s recent I.P.O., issued a report downgrading the company’s shares. Now Snap is trading under $17, its I.P.O. price. Mike: Talk about a knife in the back.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".