Faye Brookman on Muck Rack

Faye Brookman

New York
As seen in: Aol, CO, Yahoo Life, Business Insider, Los Angeles Times, Yahoo Sports Canada, Yahoo, Beauty Inc, Women's Wear Daily (WWD), Drug Store News, Beauty Independent, BeautyMatter and
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Articles

How ByUR Wins in the Crowded K‑Beauty Market

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By Faye Brookman
| CO Verified
ByUR eschews complicated routines, instead offering three focused lines: Vita Giving, a vitamin-infused, nourishing series; Green Wonder, designed to calm skin; and Honey Gorgeous, a moisturizing, skin-firming series of formulas. — ByUR US ByUR, a Japanese-incubated skin care brand built on Korean beauty science, is entering a fast-growing but crowded U.S. K-beauty market.
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What trends will drive beauty sales?

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By Faye Brookman
| Drug Store News Verified
The outlook for the remainder of 2026 and beyond is for beauty to remain one of the fastest growing categories in mass. Despite concerns about the economy, taxes and war, consumers continue to spend on their appearance. Mass retail posted a 5% dollar increase and a 2% uptick in 2025 versus the year before, according to Chicago-based market research firm Circana. That was better than prestige, which rang in at 4% gains in units and dollars for a total of $36 billion.
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How SUGARED + BRONZED Went From In-Home Appointments to Becoming a $50 Million Tanning Brand

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By Faye Brookman
| CO Verified
SUGARED + BRONZED's name refers to its two main business offerings: tanning and sugaring, or hair removal. — SUGARED + BRONZED SUGARED + BRONZED’s journey highlights key strategies for success: validate demand with minimal investment to reduce risk and build traction, prioritize steady, organic growth before seeking external funding, and diversify revenue streams with complementary services and retail products, ensuring sustainable growth while maintaining accessible pricing.
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