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Felix Barber

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Articles

Could The 'Emperor’s Clothes Test' Have Helped Nestlé?

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By Felix Barber, Jo B. Whitehead, Julia Bistrova
| Chief Executive Magazine Verified
Over the past two years Nestlé’s return to shareholders has underperformed the MSCI World index by 44%. Nestlé have stumbled badly and the CEO, Mark Schneider has been asked to step down. In 2019, we published an article, “Why Giants Stumble,” in the California Management Review.
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