Fernanda Sánchez Callejo

Claudia Fernández es una de esas creadoras que no venden un lifestyle perfecto ni de postureo, sino una vida real contada con buenas vibras y un feed que muchos querrían tener. La conocemos por sus reels de yoga y bienestar en su plataforma Sea Como Sea, donde deja clarísimo que no hace falta tocarte los pies ni tener la flexibilidad de una contorsionista para practicar, solo tener un cuerpo y saber respirar.

Its next challenge will be turning that early excitement into something more enduring. Developing an international retail presence, creating meaningful community experiences and continuing to introduce considered collections and collaborations could all help strengthen the brand’s position, provided its growth remains consistent with the identity that made it interesting in the first place. Ultimately, SIDE EYE represents a broader shift in how independent luxury brands can approach the market.