Fiona Evans on Muck Rack

Fiona Evans

As seen in: Medium, BBC, MDPI, JAMA Oncology, Buchan Observer, Deeside Piper, Donside Piper and Herald, Edinburgh Evening News, Ellon Times, Fraserburgh Herald and
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Articles

Turn Returns Into Retention: How Smile And Loop Keep Customers Coming Back

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By Fiona Evans, Steve Hutt
| Fastlane Soundbites
Returns are the moment every ecommerce brand dreads. But they don’t have to be the end of the relationship. When Smile’s loyalty infrastructure meets Loop’s best-in-class returns experience, brands can flip a traditionally costly interaction into a genuine customer retention engine. What does an ecommerce return actually cost a brand? The scale of the returns problem is hard to overstate.
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Turn Returns Into Retention: How Smile and Loop Keep Customers Coming Back

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By Fiona Evans
| Smile.io Blog
Returns are the moment every ecommerce brand dreads. But they don't have to be the end of the relationship. When Smile's loyalty infrastructure meets Loop’s best-in-class returns experience, brands can flip a traditionally costly interaction into a genuine customer retention engine. What does an ecommerce return actually cost a brand? The scale of the returns problem is hard to overstate.
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Loyalty data, on demand: Smile launches its Sidekick App Extension for Shopify.

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By Fiona Evans
| Smile.io Blog
Smile's new Sidekick app extension is live for Shopify merchants. Loyalty data that merchants already track in Smile like repeat purchase rate, member LTV, VIP status, point redemption, and referral revenue, can now be queried in conversation with Shopify's AI assistant, directly from the admin. For mid-market and enterprise Shopify Plus brands, that turns a multi-step loyalty analytics review into a single question.
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