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Articles by Fiona Killackey
tips on how to add character to your brand
I’m a huge – and proud – fan of reality TV (go on, cast your judgements). I’m also a fan of thought-provoking documentaries, impeccable dramas and ultra-niche true crime investigations. But for this next element in building our authentic brand, it’s important for you to know that I know reality TV. Why? Because in every single reality TV show there will be a cast that has been divided into characters.
Cover your bases with this workplace law checklist
Source: LinkedIn Sales Navigator/Unsplash 2 minute Read Don’t risk any legal exposure, or danger to your employees. Get Plus today to access this workplace law checklist, and stay one step ahead. More for you from PLUS Sign in To connect a sign in method the email must match the one on your SmartCompany Plus account. Or use your email Forgot your password? Want some assistance? Contact us on: or call the hotline: +61 (03) 8623 9900.
Passion. Purpose. Profit by Fiona Killackey
You can’t build a business you love (and that is successful) without first understanding where your business is right now. In this exclusive extract from her book Passion. Purpose. Profit, small business expert Fiona Killackey shows you how to work out exactly what is, and isn’t, working in your business. I’m showing my age here, but I finished prep (i.e. the first year of primary/elementary school) in 1985.
Passion. Purpose. Profit by Fiona Killackey
You can’t build a business you love (and that is successful) without first understanding where your business is right now. In this exclusive extract from her book Passion. Purpose. Profit, small business expert Fiona Killackey shows you how to work out exactly what is, and isn’t, working in your business. I’m showing my age here, but I finished prep (i.e. the first year of primary/elementary school) in 1985.
How one of Australia's fastest growing brands used Instagram to reach international success
Kester Black founder Anna Ross. Source: supplied. 6 minute Read We examine how Anna Ross of Kester Black harnesses Instagram’s global reach, unpack her marketing objectives and dive into her influencer, content and campaign strategies. More for you from PLUS Sign in To connect a sign in method the email must match the one on your SmartCompany Plus account. Or use your email Forgot your password? Want some assistance? Contact us on: or call the hotline: +61 (03) 8623 9900.
five tips for building an online community
Starting a business can be one of the most rewarding things you'll ever do, but it can also be one of the hardest. Like pretty much anything else in life, it helps when you have people you can turn to for support, encouragement and a gentle push when you need it. As anyone who's ever started a business knows, finding those people isn’t always easy. You might be the only person in your social circle who's stepped out of a secure role and taken the leap.
A decade ago, I worked at Amazon: Here’s what I learned
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Starting a business? Here's how to humanise it without non-stop selfies
Fiona Killackey is the founder of My Daily Business Coach. Source: supplied It’s never been easier to start a business. With low-cost internet connection, a social media handle and a bank of royalty-free images, almost anyone can put together a business idea and execute on it within days.
How To Cultivate A Great Company Culture
Small Business Brian Chesky, co-founder of Airbnb once said, “culture is simply a shared way of doing something with passion”. When it comes to building work places and businesses we can be proud of, cultivating a strong company culture is key.
University versus non-uni skill providers – a response to educrastination
28 August 2019 4 min read Is university enough? Deakin University’s Michael Valos and Shweta J Nambiar consider the state of e-learning in the Australian marketing sphere in response to Fiona Killackey’s recent Marketing mag feature. This is a response to the recent article in Marketing magazine by Fiona Killackey, ‘Education or educrastination?
PR On Any Budget, With Tips From The Best In The Biz!
Small Business Milan Kundera once said, ‘Business only has two functions: innovation and marketing’. Either you’re creating an amazing product or service, or you’re telling people about it. For many creative small business owners, it’s the latter that can be the hardest challenge to overcome. How does one increase brand awareness, without extravagant budgets? Is it simply a case of contacting media and hoping for the best, or are there strategies and tactics that any small business owner can apply?
10 Top Tips From Creative Small Business Owners
Small Business And we’re back! It’s back to regular programming today – thanks for indulging us in a slightly less frenetic publishing schedule over the past two weeks! We’re kicking off the year with a timely and super inspiring piece from our small business columnist, Fiona Killackey of My Daily Business Coach! Here, Fiona draws on TWO YEARS of interviewing some of our favourite small businesses, distilling ‘Ten Top Tips’ to kickstart your business in 2019.
Interview: Artist + Filmmaker Ross Goodwin
Ross Goodwin's brain isn’t wired like most. Part creative writer, part engineering genius, this 30-year-old San Francisco native struggles when it comes to filling out occupation forms. Since graduating from MIT (Economics) and NYU ITP, he has taken on roles including White House ghostwriter for the Obama administration, computer hacker, data scientist, app founder, and, most recently, co-creator of the first films created in conjunction with Artificial Intelligence (AI).
Dispatch from London: Kyle Robinson
Kyle Robinson is chatting about Paper Mache Tiger from across a pool in a basement warehouse in Shoreditch. Given the heatwave engulfing London on the day we meet, it would be refreshing if it were filled. Instead, we’re seated at the base of a concrete shell, reminiscent of the Dogtown skate era.
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