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Articles by Florian Steps
45 Digital Retail Tools to Skyrocket Your Success
Back in 2011, when I was managing an ecommerce startup, I could count on only two hands the selection of digital retail tools that I could choose from. But today, as a digital marketer for a retail brand, you probably find yourself overwhelmed by the vast array of tools out there. From online store building tools, to analytics and conversion optimization and all the way to customer engagement – there is a tool for practically anything these days. But how do you choose?
Customer Engagement, Data Management, Email Marketing
The summer months can be a real challenge for engaging with our customers. Whether they are traveling, spending time with the family or just taking in some sun on the beach, they are not holding their breath for your latest email or promotion offer. So, how can you peak their interests and keep them engaged? Here are some summer marketing tips to get you started. People are on the go in the summer, traveling, spending time with family and friends but they are still connected.
Top 2017 Digital Marketing Trends to Wipe Out Your Competition - The Hateful 5-
Going into 2017 marketers need to have a clear frame of mind as to what is important. As you may have noticed its not so easy to please customers anymore. Customers expect a lot and they expect it in real-time. We are in a fast paced environment that demands that we keep up with our customer's needs. It also demands that we see our customers for who they truly are and give them a first class experience.But what we can expect to see?
Customer Engagement, Data Management, Email Marketing
Panic, Hysteria, and Fomo. These are all feelings that come to mind when you see those horrible words, “no service” or “unable to connect to Wi-Fi. The fear of being off the grid is far too real. The consumer mobile relationship is more intense and dependent than ever making mobile marketing a key to a marketer’s marketing strategy. 80% of mobile searches on the Internet are done on a smartphone, while 89% of time spent on mobile is through mobile apps.
Mobile Engagement: When to send SMS, push notifications and in-app messages
People are consumed by their mobile devices, with mobile usage continuing to grow. The question for marketers is what is the best mobile engagement marketing channel in order to reach out to customers for each specific purpose? In this article, I will look at when is it beneficial to use SMS, push notifications or in-app messaging. SMS still matters in the age of smartphones! SMS provides an easy and immediate way to interact with customers directly in their personal message application.
Do Chatbots Belong in Your Marketing Stack?
Chatbots have generated a lot of hype over the past few months. Some marketers see them as a passing trend with no real hope of bots ever functioning like humans. Others see them as innovative tools to help brands communicate more effectively without losing sight of the human component.
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