CMSWire

Earned media is now the source AI, buyers and search engines cite most, turning a brand awareness play into one of your plan's most valuable strategies. Earned sources dominate. Muck Rack's May 2026 analysis of more than 25 million cited links attributes 84% of ChatGPT, Claude and Gemini citations to earned sources, with paid and advertorial content at 0.3%. Buyers ask AI first.

Your CDP knows the returning customer. Your homepage treats her like a stranger. Treasure AI’s new Personalization Studio puts that fix in marketers’ hands. Profile meets page. Personalization Studio uses segments already built in Treasure AI to personalize websites in real time, with no export or second profile store. Governance moves to marketing. After setup, marketing teams must rebuild the review checkpoint a developer queue used to provide, from creative approval to rollback. Paying for clicks.

Is an email click worth paying for? Scott Brinker weighs in on Treasure AI's new pricing, while an agency CEO warns clicks don't always become sales. Budgeting shift. Martech analyst Scott Brinker expects marketers to come out ahead under engagement-based email pricing once they learn to model variable spend. Private-company edge. Brinker says private vendors such as Treasure AI can absorb the revenue swings of a pricing overhaul more easily than public rivals such as Salesforce and HubSpot.

Grounded in trusted customer profiles, Pér helps teams get answers, decide what to do next, and move approved decisions into enabled workflows.

Expanded pre-send and marketing intelligence capabilities help enterprise marketers identify and act on blind spots before they cost revenue BOSTON, Oct.

Your CMS was built to fill web pages. Agents need content they can find, version-check and govern. Here's how to tell if your platform can deliver. Pages limit reuse. CMS implementations built around website pages and components trap content that AI assistants, agents and new channels need to reuse. AI reads and writes. AI both consumes CMS content and acts on it, so structure, variants, permissions and audit trails now carry equal weight. Architecture beats features.

Your email models do exactly what you tell them, at scale. Feed them siloed data or the wrong goal, and small mistakes reach every subscriber. Data flaws compound. Siloed, missing or stale customer data hands AI models flawed inputs that they replicate across every campaign and channel. Strategy gaps scale. Models tuned to a single metric, such as open rates or conversion rates, ignore inventory, margins, lifetime value and downstream funnel effects. Diagnose before fixing.

Fans say events are worth the money, but 74% still feel nickel-and-dimed; 82% want AI-powered wait-time predictions to make lines easier to navigate LOUISVILLE, Colo., — October 7, 2026 — Alchemer, a global leader in customer experience and feedback intelligence, today released its 2026 Fan Experience Report Card for Sports Venues and Teams, revealing that fans remain enthusiastic about live sports but want teams and venues to make the experience surrounding the game more predictable and...

AI vendor selection should be grounded in measurable business outcomes, data readiness, workflow fit, transparent costs and strong governance. Selecting an AI vendor is a high-stakes move in an increasingly crowded and noisy market. More enterprise organizations are deploying AI solutions in greater numbers, according to the latest McKinsey research.

Acquisition strengthens the identity and activation layer of Zeta's intelligent AI infrastructure, helping enterprises activate customer intelligence and measure its impact across channels NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the intelligent AI infrastructure company, today announced that it has entered into an agreement to acquire Digital Audience, a data infrastructure company that expands identity and activation capabilities across the digital ecosystem.