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Folasade Owoeye on Muck Rack

Folasade Owoeye

As seen in: Bella Naija, Lexology, Mondaq
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Articles

Mastering the price tag: How beauty brands can win with smarter pricing strategies

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By Folasade Owoeye, Thomas Kohler, Lindy Firstenberg, Anna Del Mar, Catherine Nekavand, Esther Liesenberg
| Lexology Verified
Beauty is booming. The global beauty and personal care market is set to reach $756 billion by 2029, growing at a 3.1% CAGR, according to Statista Market Insights. With so much at stake, brands are competing fiercely, pushing the boundaries with innovative formulations, inclusive ranges, and sustainability pledges. Yet, despite this boom, Beauty brands face a range of headwinds: intense competition, rising costs, shrinking margins, and rapidly changing consumer preferences.
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Follow The Affluent, Attract The Aspirational: How Luxury Brands Can Optimize Store And Real Estate Investments In A Shifting Landscape

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By Pete Madden Verified, Folasade Owoeye, Catherine Nekavand, Lindy Firstenberg
| Mondaq
Luxury brands are grappling with a new reality. The initial optimism about their post-pandemic resilience has given way to a string of profit warnings and decelerating growth. Yet, amid the market slowdown, leading luxury groups like LVMH, Kering, and Chanel are strategically investing more capital into stores and real estate, with record-breaking property acquisitions in prime locations and investments in their existing stores. The importance of stores and luxury real estate cannot be overstated.
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Cybersecurity: Empowering Luxury Brands In The Battle Against "The Fakes"

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By Edward Chua, Folasade Owoeye, Lindy Firstenberg, Megha Kalsi
| Mondaq
Exclusivity and craftsmanship are core attributes of luxury brands, however the rise of counterfeit and deepfake can undermine brand allure. Picture this: a fashion enthusiast on Instagram or TikTok is captivated by a brief video featuring an A-list celebrity with a luxury handbag. A link promises exclusive sales on authentic designer items supposedly endorsed by the A-lister.
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