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Measuring Impact

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By Richard Bagnall, Co-Managing Partner, former-AMEC Chairman
| allegoryagency.co.uk
By Richard Bagnall, Co-Managing Partner, CARMA and former-AMEC Chairman A heightened focus on accountability and proving return on investment has left comms teams trying to do as much as possible, with as little as possible, whilst delivering the biggest organisational value. Yet many PR and comms teams still have not fully embraced measurement best practice or applied it to their organisations. There are plenty of barriers in the way.
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