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Francesca Cassidy on Muck Rack

Francesca Cassidy

Verified
  • Editor - Features and Fortune 500 C-Suite, Fortune
England, London
As seen in: Fortune, MSN, Yahoo News Malaysia, Aol, Yahoo Finance, Yahoo Finance Singapore, Flipboard, Raconteur, Inkl
Managing editor @raconteur and freelance writer. Writing about the trends and people shaping business and trying to diversify the world of journalism. (she/her)
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Articles

Europe must take opportunity to 'dream bigger' if its to seize its innovation moment

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By Francesca Cassidy Verified
| Inkl
(Credit: Courtesy of The White House) Our geopolitical reality is changing. As the conversation between our editor-in-chief, Alyson Shontell, and President Donald Trump shows, a shift away from globalization and toward economic nationalism is well underway in the United States.
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Forget speed: L’Oréal’s innovation chief says AI rewards companies with history

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By Francesca Cassidy Verified
| Yahoo Finance Verified
And this commitment is backed by investment—3% of L'Oréal's turnover is reinvested into research. In 2025, this amounted to €1.3 million of investment. Viguier-Hovasse says: "Sometimes people question whether it's too much, but that's why this is a great job. At L'Oréal we really have the chance to invest a lot in research, it's one of our big strengths." AI is also helping L'Oréal to innovate at pace. Historically, testing new formulations was a slow and expensive process.
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AI won’t transform your business—until you redesign work itself

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By Francesca Cassidy Verified
| Yahoo Finance Verified
There is no doubt that AI can save businesses time, but Weis believes many organizations falter because they fail to think strategically about how to utilize the time saved. "AI gives us speed but, much more importantly, it gives us space," she says.
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