Francesca Pica on Muck Rack

Francesca Pica

Verified
Madison
As seen in: Milwaukee Journal Sentinel, MSN, Yahoo Entertainment, Yahoo Life, USA Today, Aol, Yahoo Finance, MDPI, Detroit Free Press, Yahoo Sports, AZCentral | The Arizona Republic and
Intern @WiStateJournal, editor-in-chief @dailycardinal | UW-Madison '25 | Formerly @captimes, @wispolitics | She/her
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Articles

Reader poll: What are Wisconsin's most iconic brands? Vote now Original

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By Francesca Pica Verified
| Milwaukee Journal Sentinel Verified
June 17, 2026, 5:03 a.m. CT Wisconsin is home to businesses recognizable across the state and the country – the roar of a Harley, the American Family Insurance jingle, the taste of Culver's cheese curds. The Journal Sentinel compiled a list of Wisconsin's most iconic brands, companies that remain in the state even after establishing a national presence: Harley-Davidson, Kohl's, American Family Insurance, Kwik Trip, Culver's and Trek Bicycle Corporation.
Open in Who Shared View Duplicates (3) Issue with article?

Wisconsin's 6 most iconic, enduring local companies around today

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By Ricardo Torres Verified, Francesca Pica Verified
| The Sheboygan Press Verified
Wisconsin is home to businesses and brands with devoted followings – in some cases customers who buy the same motorcycle for years, or regularly stop at a convenience store that's today's town square.
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Wisconsin's 6 most iconic, enduring local companies around today Original

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By Ricardo Torres Verified, Francesca Pica Verified
| Milwaukee Journal Sentinel Verified
Several Wisconsin-based businesses have grown into nationally recognized brands while maintaining their state headquarters. The list includes companies like Kohl's, Harley-Davidson, American Family Insurance, Culver's, Kwik Trip, and Trek. These companies are noted for creating strong emotional connections with customers and employees. To be included, a company must have started in Wisconsin, still be headquartered there, and be accessible outside the state.
Open in Who Shared View Duplicates (8) Issue with article?
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