analysisBy Francis HerdThere's always a danger that responding and admitting culpability - while absolutely necessary in a crisis response - can actually raise awareness about a problem, give journalists more information to latch on to and spark further outrage. And it seems that KPMG has blown a hole in its own foot. It has long been acknowledged by practitioners and academics that crisis management is itself in crisis.
SABC News - How KPMG tried to manage a crisis:Tuesday 19 September 2017 Get the latest news as it happens on the SABC News Live Blog. How KPMG tried to manage a crisis hen it comes to the Guptas, KPMG has essentially been accused of facilitating the theft of tax-payers money. (REUTERS) It has long been acknowledged by practitioners and academics that crisis management is itself in crisis.
Francis Herd is currently the face of SABC’s prime-time television business news and a commentator on SAfm. She began her career as a news reporter and anchor at Talk Radio 702, and she was involved in the launch of the country’s first independent 24 hour news channel, eNCA. Francis is passionate about ensuring that financial news goes well beyond the jargon and numbers, and is made relevant to a wide audience of people whose lives are profoundly affected by economic decisions.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".