We live in times in which everything is a transaction, a contract, a sale. We learn to “sell” our ideas. We call something the “money” slide, when it represents the core of the matter. But is it the core of the matter? Is everything for sale? Aren’t there many things of which the value disappears when you try to buy it? To use the title of an excellent book by prof. Michael Sandel of Harvard University: are there moral limits to markets? This year I moved with my family to the US for a few years.
Once in a while in a conversation, a question comes up that is really triggering. In this case the question was “How can you know what you don’t know?”It got me thinking. At first glance, it is a question on the level of “what is the meaning of life?” or “what is true, and what is real?”. In fact, Immanual Kant argued that this question is one of the three big questions in philosophy: “What can I know? What should I do? What may I hope?”.
In my last blog I was describing the need for futurism (or more formally futures studies), and how this is needed in markets with high levels of uncertainty, lots of innovation and competitive pressure (in other words, in about every market). More or less coincidentally, I had the opportunity to see a number of futurists at work, through their presentations. Well, the short version of the story is that there is work to do. Maybe we need more futurism, but we certainly don’t need more futurists.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".