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Articles by Frank Paterno
How the "Rule of 78" Can Help Calculate Sales Quotas
The rule of 78 is one of the quicker, more straightforward ways to put together a solid estimate of your annual revenue. Here, we'll take a closer look at the rule, what it entails, how to use it, and how it can be leveraged to assist with calculating reasonable sales quotas. Let's jump in. The Rule of 78 Applying the rule of 78 is pretty straightforward.
The Four Essentials for a Successful Remarketing Campaign
Prospects don’t always make a purchase on their initial visit to a site. In fact, they rarely do — only about 2% of customers actually make a purchase on a first visit.Knowing that the majority of customers wait until the 2nd or later visit to convert, digital remarketing should be at the top of your marketing team’s priority list.
5 ways to use social media in lead generation
The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning curve, however, the possibilities are endless. Social media not only gives marketers access to a larger audience than ever before, but allows them to act efficiently without leaving their office. When individual updates can reach millions of people, the odds of generating leads can be exponentially higher than before.
Breaking: Publicis to acquire The Creative Counsel for 'R1bn' in biggest ever SA agency deal
Breaking: Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire The Creative Counsel for a rumored R1-billion. The deal is understood to be the biggest in South African agency history. According to a number of industry sources, the deal has been in the works for some time now.
Gumtree adds new tech to better secure P2P payments
Gumtree adds new tech to better secure P2P payments Spend enough time online and you’ll come across more than a few horror stories around online classified sites. In a bid to cut down on those kinds of issues Gumtree South Africa has added Shepherd, a Standard Bank-powered escrow service, to its list of endorsed partners. Shepherd operates as a third party that facilitates transactions on behalf of sellers and buyers and is offered as an option to Gumtree customers.
The marketer's guide to creating a retargeting campaign
The marketing world is changing faster than ever as new technology paves the way for new tools to reach potential consumers. But these new techniques are not just a luxury -- they are raising the bar for marketers, and an outdated strategy can leave companies lagging behind. Marketers need to stay ahead of the curve to remain competitive in today's environment.
5 Ways You Can Benefit from a Personal Branding Coach
Whenever you’re searching for jobs or networking with professionals, your personal brand plays a huge role in your career. The reality is, it’s no longer an option to create a personal brand. If you want to land a job, launch a business, or connect with influential people in your industry, you need to have a stellar personal brand. In order to accomplish these things, you must be able to market yourself and understand how to build relationships.
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