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Fred Wilkinson on Muck Rack

Fred Wilkinson

Kansas City
As seen in: The National Provisioner, Wiley Online Library, The Packer, The Spectator (World), The Scoop, Coping with Cancer, Elevator World, Southeast Produce Weekly
Managing editor of The Packer -- the business newspaper of the fresh produce industry
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Articles

Sausage bucks slumping sales trends in processed meats category

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By Fred Wilkinson
| The National Provisioner Verified
Dinner sausage is bucking the trend of sagging processed meats sales across the category, with dinner sausage posting a 1.7% increase in pound sales in May 2026, according to Circana retail sales data analysis. Sales of dinner sausage were $505 million in May 2026, with dollar sales up 1.8% over year-ago levels and pounds sold rising 1.7%. Circana analysis finds breakfast sausage sales of $180 million for May 2026, down -0.5% in dollar sales and -1.7% in pounds sold vs. a year ago.
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RMC 2026 workshop details costs related to meat discoloration

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By Fred Wilkinson
| The National Provisioner Verified
Meat and Poultry Industry NewsMeat and Poultry ProcessingBeef Researcher shares findings on the role of spoilage microbes in meat color as well as consumer perception and behavior regarding meat discoloration. Fred Wilkinson/BNP Media Dr. Mahesh Nair shares findings regarding consumer beef purchase behavior and meat discoloration as part of the Advances in Meat Color Research educational workshop during the 79th Annual Reciprocal Meat Conference in Amarillo, Texas.
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Norwegian Seafood Council promotion enlists Norwegian soccer star Erling Haaland

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By Fred Wilkinson
| The National Provisioner Verified
The Norwegian Seafood Council. Karine Rød Haraldsson In this interview, Karine Rød Haraldsson, director USA of The Norwegian Seafood Council, shares how a soccer tie-n aims to boost salmon from Norway's strong appeal among higher-income consumers as a high-quality source of protein. What lifestyle messaging are Norwegian seafood exporters aligning their products with through the National Soccer Campaign promotion?
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