Certain things skip generations. Like the mysterious redhead that’s born to two brunettes, or athletic ability that graces the parent but eludes the child. The love of food is deeply entrenched in my family, but each person has had a slightly different way of showing it. I can trace it back to my maternal grandmother who went hungry during World War II, and made sure in the years that followed to never be too far from her next meal.
I have about about a half-dozen different salts at home, which in the salt-obsessed society that we live in, doesn’t seem like much. I buy Maldon by the bucket , use Diamond Kosher as my go-to for seasoning and baking, have fine sea salt in case a recipe calls for it, and a bunch of flavored salts, too. My lemon salt from Ottolenghi is just the thing for salads and fish. I have black truffle salt that I like on avocados.
Imagine an Edible Arrangement on steroids, and you might come close to the glory that is the sandia loca, which means “crazy watermelon” in Spanish. The first time I laid eyes on one was in the Instagram feed of the chef Gerardo Gonzalez, owner of Lalito in New York City and a San Diego native. In a glamour shot of sorts, the blue-eyed chef is seated in a red Formica booth, running one hand through his hair, James Dean style.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".