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Gabriel Barasch

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Creadores, contenido y marcas: el nuevo eje del consumo audiovisual

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By Sol Revelant, Gabriel Barasch
| empresascreativas.cl
A medida que se acerca el Mundial 2026, las marcas intensifican sus inversiones en campañas, patrocinios y activaciones para capitalizar uno de los eventos de mayor visibilidad global. Sin embargo, en un entorno marcado por la velocidad de la información y la saturación digital, surge un nuevo desafío: cómo medir, en tiempo real, el impacto de cada acción y evitar que oportunidades, o riesgos, pasen desapercibidos.
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