Dawn on Costa Rica’s Pacific coast and the dark figure of a man at the water’s edge gradually becomes distinct under a pinkening sky. I switch off my torch. Jairo Quiros Rosales and I are the only people to be seen on this broad black beach, the volcanic sands of which stretch north for several miles. Jairo is beckoning, so I hurry down to him, scanning the beach and murky shoreline.
Humans now dominate the planet so heavily that we are pushing wild animals and plants into oblivion. Since 1970, the world’s wildlife populations have halved, and it’s not slowing down. In this new human age, the Anthropocene, we use more than half of the world’s land for our food, cities, roads and mining; we use more than 40% of the planet’s net primary productivity (that’s everything produced by plants and animals); and we control three-quarters of all fresh water.
After an entertaining time seeking out octopus and cuttlefish among the rocky architecture at the bottom of the Mediterranean sea, my air ran low and it was time to surface. I noticed my fellow divers rising above me were adopting a strange hunched posture, tucking their hands into their armpits and bowing their heads low. As I rose to a couple of metres below the surface, I saw the problem too late: the shallow water was carpeted with mauve stinger jellyfish (Pelagia noctiluca).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".