Gareth Boyd

Opinions One powerful tool that businesses of all sizes can leverage is authentic storytelling. Sharing a personal and genuine narrative that resonates with their audience, a brand can create emotional connections that go beyond product features or price points. Authenticity in branding isn't just a buzzword. According to a study by Stackla, 86% of consumers say authenticity is important when deciding the brands they like, follow, and pay for.

I’ve spent my entire career in the startup and small business space in the UK and Australia, from my first job to eventually managing fintech startups, even restaurants, cafes and a hotel and now as Head of Growth at Credit Card Compare. Growing up, I was inspired by the stories of my father, who started a business out of the boot of his car and went selling door to door, which led to him opening one of Northern Ireland’s most successful independent retail stores.