Garry Sloan
Edinburgh
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The business and commercial aspects of Formula 1
Garry Sloan is a F1 business Author, Columnist and Podcaster.
Articles by Garry Sloan
How Live Betting Is Driving Change In F1
Back in the day when F1 was run by the sport’s ringmaster Bernie Ecclestone betting was a dirty word with Ecclestone believing the gambling industry would tarnish F1’s image. How this squared with his love of tobacco money was always a mystery. When Liberty Media took control Adam Crothers, Formula 1’s head of digital media, was tasked with coming up with a strategy to make money from sports betting.
Dmitry Mazepin’s Next Move?
As the F1 circus moves on to Sochi for the next round Russian President Vladimir Putin will no doubt be pleased the Haas cars can circumvent the ban on drivers racing under the Russian flag with the adoption of the ‘Russian-themed’ livery. The irony of course is Haas arrived on the F1 scene with the emphasis on the team being F1’s American team! Much has been written over why Gene Haas remains in F1 with various theories doing the rounds.
Liberty Media Spoilt For Choice For New Races
10 August, 2021 | Garry Sloan As the global pandemic continues to create havoc with the 2021 F1 race schedule Liberty Media continues to look forward. Liberty has an ambition to ultimately hold 25 races per season and to facilitate this the introduction of more double and triple headers will be necessary regardless of the human cost to the teams.
Lando Norris Bucks The Pay-Driver Trend
6 July, 2021 | Garry Sloan Lando Norris continues his impressive season with a podium in Austria leaving his expensive teammate Daniel Ricciardo scratching his head. Lando owes much of his success to his father’s deep pockets. F1 has a trio of billionaire fathers backing their sons to various degrees of success namely Lawrence Stroll, Michael Latifi, and Dimitry Mazepin.
In the Pit Lane: Lando Norris bucks the trend
Lando Norris continued his impressive season with a podium in Austria, leaving his expensive teammate Daniel Ricciardo scratching his head. Norris owes much of his success to his father’s deep pockets. Formula 1 has a trio of billionaire fathers backing their sons to various degrees of success namely Lawrence Stroll, Michael Latifi, and Dimitry Mazepin.
Nicolas Todt Plays The Long Game
31 May, 2021 | Garry Sloan The ‘who is going where’ silly season starts early with all sorts of speculation on F1’s game of musical chairs. Heavily involved are the driver’s management teams and when it comes to driver management the power brokers that come to mind are the usual suspects of Toto Wolff and Helmet Marko. In fact, one of the most powerful individuals behind the scenes is the ambitious and well-connected Nicolas Todt.
Toto Wolff’s Collapsing House Of Cards
Toto Wolff, always described as one of the most powerful individuals in F1, was given his real power from former Daimler Chairman Dieter Zetsche who chose Wolff to represent Mercedes interests not only in F1 but as head of the entire Mercedes-Benz motorsport programme. Wolff’s personal investments in the Williams F1 team and driver management became incidental when he purchased his stake in the Mercedes F1 team and started his rise to power in the paddock.
Toto Wolff’s collapsing pack of cards
Toto Wolff always described as one of the most powerful individuals in Formula 1 was given his real power from former Daimler Chairman Dieter Zetsche who chose Wolff to represent Mercedes’s interests not only in F1 but as head of the entire Mercedes-Benz motorsport program.
Keeping The F1 Show On The Road
20 April, 2021 | Garry Sloan The season continues with Imola providing a spectacle but F1 remains vulnerable to the effects Covid -19 may inflict. Stefano Domenicali told Auto Motor und Sport, “That while 2020 was all about surviving the sudden crisis, F1 must now navigate a world with highly complex new rules. “The situation this year is much more complicated than in 2020. “Last year everyone first had to find a way through the pandemic and learn. Now every country has its own rules and conditions.
Is Lawrence Stroll cash strapped?
News broke last month that Lawrence Stroll was selling his Canadian racetrack Le Circuit Mont-Tremblant. Stroll has owned the circuit which hosted the Canadian GP in 1968 and 1970 since 2000. Click here to subscribe to our print edition! He has invested in the 2.65-mile circuit including a new timing tower and enhanced medical facilities valuing the venue at over $10m. The sale comes on the back of selling his South Florida penthouse previously owned by Oprah Winfrey for $20m.
European Sports Sponsorship Down €7 Billion Due to Covid
In the Covid-19 world, sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from the European Sponsorship Association and Nielsen Sport found the total value of Europe’s sponsorship market shrunk from a record €30.69bn in 2019 to €23.63bn in 2020 – its lowest point since 2010. Analysis of the figures indicates the sports sector fared better with a fall of 9%.
Is On-Track Action Papering Over F1's Financial Cracks?
30 March, 2021 | Garry Sloan The 2021 FORMULA 1 season got underway with a cracker but with it, all the uncertainty off the track in the Covid-19 world remains. Liberty Media may well have had a rebrand introducing a new logo and F1 theme written by Hollywood composer Bryan Tyler, but it cannot gloss over the hard financial reality. In 2020, annual revenues fell 44 per cent year on year to $1.1billion, resulting in an operating loss of $386 million.
2021 optimism required - In the Pit Lane
The 2021 season gets underway with a cracker but with it, all the uncertainty off the track in the Covid-19 world remains. Liberty Media may well have had a rebrand introducing a new logo and F1 theme written by Hollywood composer Bryan Tyler, but it cannot gloss over the hard financial reality. Click here to subscribe to our print edition! In 2020, annual revenues fell 44 per cent year on year to $1.1billion, resulting in an operating loss of $386 million.
Who owns Williams F1?
Back in August 2020, the F1 world learned that the historic and much-loved Williams F1 Team had been sold to American private investment company Dorilton Capital for £135m thus ending Sir Frank Williams 43 years at the helm.
Amazon in pole position: in the Pit Lane
With the updated launch of F1 TV in 85 counties for the 2021 season recently announced the bidding war for F1’s content begins to take shape. Click here to subscribe to our print edition! Liberty Media’s long-term strategy is F1 TV which it hopes will provide a cash cow and justify its investment in F1. Liberty became involved in F1 not because it was passionate about motor racing but because it could envisage unlocking the potential broadcast revenues.
In the Pit Lane: Dietrich Mateschitz Makes the Tough Decisions
As Red Bull announces the formation of Red Bull Powertrains limited is all well in the Red Bull camp?
In the Pit Lane: Who Is Dmitry Mazepin?
As F1 digests the arrival of the Mazepin family the question remains, who is Dmitry Mazepin? Mazepin is often described as a Russian oligarch born in Belarus who made his fortune in the Russian chemical and fertilizer industries through his ownership of Uralchem and potash fertilizer company Uralkali. These positions make him one of the most important players in the Russian chemicals and fertilizer industries, which are among the most important industries in Russia.
In the Pitlane: Haas desperate enough to go with two rookies?
Last week Kevin Magnussen and Romain Grosjean learned their services are no longer required by the Haas team. Grosjean told L’Equipe that team boss Guenther Steiner informed him that financially Haas needs two pay drivers. With that news, the rumour mill went into full speed with Sergio Perez, Mick Schumacher, and Nikita Mazepin all names in the frame. The question is why are Haas desperate enough they may go with two rookies?
In the Pitlane: Good night Vietnam
The long-expected cancellation of the Vietnam 2020 race has struck another COVID-19 blow to Liberty Media’s finances. In an interview with the New York Times in 2018 after announcing Vietnam as a new race, Chloe Targett-Adams, the sport’s global director of promoters and business relations (boy do they love their job titles) explained Liberty’s strategy. “Formula 1 saw an opportunity to capitalize on its growing Asian market, building on existing races in Singapore, China, and Japan.
In the Pitlane: Is Israel an option for Formula 1? | GRAND PRIX 247
With the US acting as an intermediary, Israel and the United Arab Emirates agreed back in August to work towards “normalisation” making it the third Arab nation to have full relations with Israel, after Egypt and Jordan. Two weeks ago, we witnessed an El Al plane taking off from Israel carrying a high-ranking American and Israeli delegation to Abu Dhabi in the first-ever direct commercial passenger flight to the United Arab Emirates.
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