Journalist and author. Most recent book was "Ayn Rand Nation: The Hidden Struggle for America's Soul" (St. Martin's Press, Feb. 2012). Longtime BusinessWeek investigative reporter, and also was a contributing editor to Condé Nast Portfolio. Have freelanced for numerous publications, and appear re...
The always-entertaining Overstock.com (NASDAQ:OSTK) has an unconventional (and unintentionally humorous) "risk factor" in the Form 10-K that it filed the other day with the SEC. It seems that Overstock, which recently was caught scamming the Google search engine, has a problem: social media:Use of social media may adversely impact our reputation.
The axe fell at HuffPost the other day. The news site laid off dozens of staffers, in what has became a painful, disruptiveâ€”and depressingly familiarâ€”ritual of online journalism. In recent months, layoffs have hit digital media particularly hard, as the limits of online advertising have become clear. But the HuffPo cuts came with a twist: 39 of the laid-off staffers were represented by the Writers Guild of America East, meaning they were covered by a union contract.
A spectre is haunting journalism-the spectre of solidarity. For ages the idea of reporters banding together against a common adversary has seemed thoroughly alien to the character of American journalists. We're back-stabbing, iconoclastic individualists. No wonder Daniel J. Leab's 1970 history of the Newspaper Guild was called A Union of Individuals.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".