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Gattermann Perin

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Articles

Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects

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By Donato Morea, Marcelo Gattermann Perin, Camila Kolling, Gattermann Perin
| MDPI
1. Introduction The environmental, social, and economic dimensions, which support the concept of triple-bottom line and lately sustainability [], have become a strategic issue in successful organizations []. Focus on sustainability is an effective way for organizations to align themselves with the pressures arising from different stakeholders []. Nevertheless, the challenges for companies regarding the precepts of sustainability are not trivial.
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