In an exclusive chat with Gaurav Jain, filmmaker Rituparno Ghosh breaks his silence about his acting debut and his increasingly feminine appearance in publicRaised in Kolkata, Rituparno Ghosh, 46, started out as an adman before transitioning to films. His second film Unishe April won the 1995 National Film Award for best film.
As a small business owner, you’re often forced to cut costs whenever possible. And it’s easy to see SEO as an unnecessary expense. But inbound leads cost 61% less than cold calling and other outbound leads. If you haven’t yet invested in local SEO ranking strategy, now’s the time to start. We’ve got some of the top tactics an SEO specialist uses to help local businesses gain a competitive edge online. Ready to learn what they are? Let’s get started.
Keyword Ranking Fluctuations: What to Expect and When to Freak OutWe’ve all been there. A piece of content you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for them to turn into sales. Then, one day, you check your rankings and the article has dropped to bottom of the first page. Or worse, to the no man’s land of the second page.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".