I am a London, UK-based financial journalist and oil & gas sector analyst. Apart from being a freelance writer, I am a regular columnist for Forbes and write my own oil & gas blog - Oilholics Synonymous Report. I commenced my career in 1997 with internships at several newspapers and CNBC ...
When a company registers exponential sales growth, rivals often take notice. However, last year when one Australian toy company posted 7,200% growth over 15 years, the world of global commerce took notice. The manufacturer in question was none other than Moose Toys, a small business acquired and nurtured by philanthropist and entrepreneur Manny Stul. His success is an inescapable rags-to-riches story.
The world of e-commerce is constantly evolving in the digital age. At its core is the central premise that commerce is no longer about merely shipping or providing products, but also about becoming an enhanced service provider, monetising the service provision via a subscription model and using data to expand and understand customers' needs.
Back in 2004, academic and industry consultant Toby Peters came across inventor Peter Dearman who was touting the idea of a nitrogen-powered motor engine. When the duo met, Peters was astounded by what he saw before him. "[Peter] Dearman had a car running on liquid nitrogen, with the engine conjured up by an eclectic mix of parts. The fuel tank was a beer barrel, and some of the components included an old coca cola bottle. His car was doing 30 miles an hour.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".