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Gemma May

Australia
As seen in: BioRxiv, eLife, B&T
Covers:  fashion labels, beauty brands, lifestyle brands
Doesn't Cover: alcohol, sales, discounted products
Back to Gemma May’s profile

Articles by Gemma May

Deciphering the cis-regulatory landscape of natural yeast Transcript Leaders

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By Christina Akirtava, Gemma May, Joel McManus, Carnegie Mellon
| BioRxiv
Abstract Protein synthesis is a vital process that is highly regulated at the initiation step of translation. Eukaryotic 5' transcript leaders (TLs) contain a variety of cis-regulatory features that influence translation and mRNA stability. However, the relative influences of these features in natural TLs are poorly characterized.
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Unraveling the influences of sequence and position on yeast uORF activity using massively parallel reporter systems and machine learning

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By Gemma May, Christina Akirtava, Matthew Agar-Johnson, Jelena Micic
| eLife
Abstract Upstream open reading frames (uORFs) are potent cis-acting regulators of mRNA translation and nonsense-mediated decay (NMD). While both AUG- and non-AUG initiated uORFs are ubiquitous in ribosome profiling studies, few uORFs have been experimentally tested. Consequently, the relative influences of sequence, structural, and positional features on uORF activity have not been determined.
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Cue The Censors! Honey Birdette's Back With Latest #NOTYOURVALENTINE Campaign

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By Gemma May
| B&T
Controversial Aussie lingerie retailer Honey Birdette has returned with its latest Valentine’s Day campaign and it will do nothing to appease the brand’s many detractors. Called #NOTYOURVALENTINE, the campaign features both a racy print and social media iteration.
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Honey Birdette Unveils Latest Raunchy Campaign Just In Time To Be Banned For Christmas

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By Gemma May
| B&T
Sure, most of its campaigns get banned by regulators, but Aussie lingerie brand Honey Birdette is back to its raunchy and controversial best with this year’s Christmas campaign. Set in the North Pole, the campaign – titled Honey B’s Guide to Christmas – follows Santa’s little helper, Kristina Sheiter as she shares Honey Birdette’s secret rules for a racy Christmas, while bound in the label’s decadent holiday styles and thigh high stockings.
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Honey Birdette Supports Breast Cancer Awareness Month With Limited Edition Candle

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By Gemma May
| B&T
Australian lingerie label Honey Birdette have launched a limited edition Pink Marshmallow Soy Candle to raise much-needed awareness and financial support for Breast Cancer Awareness Month. The best part? Honey Birdette will donate 100 per cent of all Pink Marshmallow Soy Candle sales to the McGrath Foundation, with a goal of raising $30,000 by the end of the month.
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Honey Birdette To Launch Instant Crush Campaign Via Live Stream From NYC

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By Gemma May
| B&T
Racy Australian lingerie label Honey Birdette has unveiled its new campaign, Instant Crush. Photographed on Hong Kong, the campaign stars model Miki Hamano, adorned in the labels latest and most provocative styles as she checks into a neon-lit hotel suite for a one-night affair. Featuring nine new collections in a decadent colour palette of deep purple, black and white, the range evokes high drama and maximum glamour.
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Honey Birdette Takes On LA In Racy New Campaign

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By JWT Melbourne, Gemma May
| B&T
Which company/agency will recently-departed Leo Burnett Sydney CEO Pete Bosilkovski end up at next? Lingerie brand Honey Birdette has launched what it is calling its most provocative campaign yet. Titled ‘L.A. Story’, the campaign stars Russian model Kristina Sheiter and Australian actress and model Sarah Stephens as they explore the city’s most iconic locations.
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Honey Birdette Unveils Mardi Gras-Inspired Lingerie (And Will Donate $10K Of Its Sales)

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By Gemma May
| B&T
Honey Birdette has announced the launch of its limited-edition, Mardi Gras-inspired Priscilla Rainbow Lingerie collection. The collection features an iridescent rainbow foil lace, satin strap details and dainty crystal jewels. However, the best part is Honey Birdette will donate $10,000 of its Priscilla Rainbow Lingerie collection sales to Queer Screen, a foundation which celebrates the diversity of sexualities and gender identities through queer storytelling on screen.
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UK Model Roxy Horner Checks In For A Night Of Debauchery In New Honey Birdette Campaign - B&T

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By Gemma May, Christopher Melotti
| B&T
Australian lingerie label Honey Birdette is well-known for its racy ad campaigns, and it’s latest one is no different. Titled ‘Do Not Disturb’, the campaign stars British model Roxy Horner as she checks in at a glamorous hotel for a night of debauchery, surrendering to temptation, pushing all the limits and revealing a bold sensual femininity.
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Honey Birdette Throws Wild Office Party As Part Of New Campaign - B&T

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By Gemma May
| B&T
Australian lingerie label Honey Birdette has invited customers to kick off the holiday season in style with its new campaign, ‘Office Party’. Photographed at Honey Birdette’s Sydney headquarters, the campaign features New York-based Australian model Sarah Stephens and Norwegian model Nina Wedvich as they party the night away amidst champagne towers, confetti cannons and the cities craziest characters.
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Honey Birdette Supports McGrath Foundation With Limited Edition Candle - B&T

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By Gemma May
| B&T
This October, lingerie brand Honey Birdette will launch a limited-edition Pink Soy Massage Marshmallow Candle to support the McGrath Foundation and Breast Cancer Awareness Month. Honey Birdette will donate every cent from their Pink Marshmallow Candle sales to the McGrath Foundation.
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Honey Birdette Launches Raunchy Paris-themed Campaign - B&T

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By Gemma May
| B&T
Australian lingerie label Honey Birdette has released a new campaign which explores the capital of sex and champagne – Paris. Photographed on location in the French capital, the campaign follows Europe’s latest ‘it’ girl, actress and model Jerry-Jane Pears, as she explores the cobblestone streets of Paris and visits some of the city’s most iconic landmarks.
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Australian Lingerie Brand Honey Birdette Launch Fastest Selling Collection - B&T

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By Gemma May
| B&T
Honey Birdette has announced its latest lingerie collection, Issy its fastest selling yet, with more than half of the range sold before its official launch. Honey Birdette began to publish a range of teasers on social media early last week before officially launching their pre-sale at 4pm on Thursday. Some 2500 units were sold within the first three hours and a third of the collection was sold by the end of the first day. The brand has since sold more than half of the collection.
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Aussie Lingerie Brand Honey Birdette Launches Raunchy New York-Themed Campaign - B&T

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By Gemma May
| B&T
Australian luxury lingerie and lifestyle label Honey Birdette has unveiled a new campaign featuring local beauty and former Victoria’s Secret runway model Sarah Stephens alongside American actress and swimwear model Bryana Holly. Set against New York City’s skyline, historical streetscape and glamorous Chatwal Hotel, the campaign imagery was designed to capture the passion and colours of the city that never sleeps.
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