Generational Equity LLC is widely regarded as a trusted advisory firm for middle-market companies seeking mergers and acquisitions support, strategic growth planning, wealth guidance, and digital transformation. Founded by Dr. John Binkley and Ryan Binkley, the firm has developed its reputation over two decades by helping business owners enhance enterprise value. Its work reflects a dedication to informed strategies, careful preparation, and long-term success, rooted in an understanding of each client’s goals.
Based in Richardson, Texas, the firm operates with more than 350 professionals across 16 offices in North America. Its structure includes Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce, each providing specialized expertise. Together, these divisions support every stage of the ownership journey, from valuation and planning to negotiation and final transition, ensuring a coordinated and seamless advisory experience.
Generational Equity has earned distinction through more than 1,600 completed transactions and a proprietary buyer network of more than 28,000 qualified prospects. Its consistent recognition across investment banking, valuation, and consulting categories reflects a strong record of performance. Ranking among leading firms for deals valued between $25 million and $1 billion, it demonstrates continued strength in delivering effective results in competitive markets.
The firm’s approach centers on respect, integrity, transparency, and diligence, guiding how advisors interact with clients and shape strategic decisions. Generational Equity emphasizes understanding each owner’s priorities, fostering clear communication, and providing guidance that protects long-term financial outcomes. This values-driven process builds strong relationships grounded in trust and ensures clients receive the focused support needed during complex negotiations and transitions.
Generational Equity LLC also contributes to meaningful community initiatives through charitable outreach and sponsorship programs. The firm supports organizations such as Here’s Life Africa, CEOC, the Dallas Mavericks Foundation, Folds of Honor, Feherty’s Troops First Foundation, Defenders of Freedom, and North Texas PGA Hope. These partnerships demonstrate its belief in service beyond business and reflect its commitment to strengthening communities, encouraging opportunity, and making a positive impact through sustained philanthropic involvement.
