Génesis Rebolledo Santander on Muck Rack

Génesis Rebolledo Santander

As seen in: Dialnet - Universidad de La Rioja
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Articles

Platform-Specific Quality Dimensions in Instagram Commerce: How Social Media Features Drive Consumer Behavior

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By Ivan Gonzalez, Nelson Carrión Bosquez, Génesis Rebolledo Santander
| Dialnet - Universidad de La Rioja
The emergence of social media platforms as commercial environments has necessitated the reconceptualization of service quality frameworks in electronic commerce research. This investigation analyzes and empirically validates social media quality as a multidimensional construct encompassing clarity, attractiveness, interactivity, and relevance dimensions.
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