2btube, a Spanish language digital talent agency and video producer, has inked a pact with Awesomeness to produce and manage all content and advertising for the leading Gen Z network’s Spanish YouTube channel. As part of the deal, 2btube’s 2bservices division — which specializes in data analysis, audience optimization, and content protection — will work to grow existing and new video formats, including series like Taste Test, Dulce Independencia, and Unboxing Battles.
While most of today’s top livestreaming platforms allow creators to tip their favorite broadcasters with a variety of virtual gifts, Twitter’s Periscope has been a holdout in terms of in-platform monetization opportunities — until now. Periscope today announced the launch of Super Hearts — not to be confused with Super Chats, a monetization feature that YouTube unveiled for its livestreaming platform earlier this year.
Following in the footsteps of Katy Perry, another pop luminary is set to bare her soul on YouTube. During a chat with YouTube’s global content head, Susanne Daniels, at Cannes Lions yesterday, Demi Lovato provided a preview of her previously announced docuseries, which has now been titled Demi Lovato: Simply Complicated. “I feel like I’m at a pivotal point in my life, turning 25,” she said, per The Hollywood Reporter.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".