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Geordin Jose on Muck Rack

Geordin Jose

As seen in: Afaqs!, Adgully
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Articles

One customer, three captains: the case for converging loyalty, martech, and retail media in India

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By Geordin Jose, Epsilon India
| Adgully Verified
Authored By: Geordin Jose, Senior Director, Technology Delivery, Epsilon India Indian CMOs estimate that aligning marketing, sales, and operations could unlock up to a 20% revenue gain, so why are most customer experiences still being run by three teams that don't talk to each other? Picture an IPL franchise where the batting coach, the bowling coach, and the fielding coach never speak to each other. Each one is excellent at their job. The batting coach has the top order striking at 160.
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Rewriting loyalty strategies for long-term customer engagement

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By Geordin Jose
| Afaqs!
Our guest author explores the evolving landscape of loyalty programs, delving into ways to cultivate enduring customer relationships. A competitive marketplace brings in a deluge of tempting offers from countless brands, each vying for the attention of shoppers. While new customer acquisition is a top priority, savvy marketers understand the immense potential of nurturing existing customer relationships. After all, there is a 60–70% chance of selling to existing customers.
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