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Articles by George Avetisov
Five Sales Enablement Tips for the AI Era
Sign in or sign up to access this audio feature! No worries ... it's FREE! Revenue enablement has changed: Until now, the role has revolved primarily around pushing content and training onto your sales team, but the mainstream adoption of AI has turned that model upside down. Large language models (LLMs) have made it easy for Sales reps to get enablement content. That means sales assets, training, support, and messaging are being generated faster than ever before.
5 Techniques to Help You Win that RFP. (Forget the Font.)
What makes a great RFP? Responding to a Request for Proposal (RFP) can be a long and painful process. And yet, it’s become a critical part of sales. Everyone who responds to an RFP has a picture in their mind of what the winning submission looks like. Will it be me or someone else who wins this deal? What makes the best response? Is it the font? (Hint: it’s not the font) I’ve seen hundreds of proposals over the years.
Miami / South Florida - The Official Cyber Security Summit - Cyber Summit USA
New Date Announced for the Miami Cyber Security Summit: September 14th, 2021 The Inaugural Miami / South Florida Cyber Security Summit goes virtual as it connects C-Suite & Senior Executives responsible for protecting their companies’ critical infrastructures with innovative solution providers and renowned information security experts. Admission is just $95 giving you access to all Keynote Discussions, Interactive Panels and Product Demonstrations.
Tampa - The Official Cyber Security Summit - Cyber Summit USA
The Second Annual Tampa Cyber Security Summit goes virtual as it connects C-Suite & Senior Executives responsible for protecting their companies’ critical infrastructures with innovative solution providers and renowned information security experts. Admission is just $95 giving you access to all Keynote Discussions, Interactive Panels and Product Demonstrations.
Going Passwordless: Cybersecurity for the New Decade
The past year has put digital identity challenges, security and passwords under scrutiny. This report explains why passwordless is the future. Passwords are deeply ingrainetd in all aspects of our digital reality. A year ago, estimated that the average person had 70 to 80 passwords. And yet, password compromises and shared secrets remain the number-one cause for hacking-related breaches.
Expanding Biometric Use in Government
Public trust concerning biometrics is top of mind, with opinions on the Home Office Biometrics Strategy taking many forms. This outpouring provides us an opportunity to more constructively discuss biometrics, the use of which is rapidly expanding in government and among consumers. Deloitte notes that the consumer adoption of biometrics is soaring while over the next 12 months, officials — in response to innovations in the biometrics space — aim to establish a system of biometrics governance.
The Shortcomings of Shared Secrets: Why Password-Less Must Be the Path Forward
By George Avetisov, Cofounder and CEO, HYPR Since the dawn of the Internet, there has been a constant struggle between those trying to secure their personal information and those trying to steal it.
ComplyWorks Acquires EHS Solutions Provider Ariscu
ComplyWorks Ltd. is proud to announce that it has acquired its long-standing partner in a business, Ariscu – formerly Green Gain Consulting. Ariscu is a global environment, health, and safety (EHS) solutions provider that helps businesses manage daily operational EHS and legal compliance requirements. ComplyWorks purchased Ariscu to expand on its field-level capabilities, further adding to its current governance, risk management, and compliance (GRC) platform.
Hospitality: Remove the Target on Your Back by Going Passwordless
Hoteliers and restaurants handle a tremendous amount of consumer data to process payments, enrich the experience, and maintain competitive, differentiating rewards programs. Stored passwords and bankcard numbers make everything from reservations to paying a tab fast and simple. There’s a symmetry to the modern experience of today’s bankcard transactions that mirrors the cash exchanges of yesterday.
Passwordless Experiences Are Not as Secure as They Seem
Large enterprises are adopting device biometrics such as iPhone Touch ID, Face ID, and their counterparts across the fragmented Android device ecosystem to enhance customer experience. Often, features such as these that remove friction are also talked about as improving usability and security, due to the many problems associated with passwords.
How Secure are your Biometrics?
Public trust concerning biometrics is top of mind, with opinions on the Home Office Biometrics Strategy taking many forms. This outpouring provides us an opportunity to more constructively discuss biometrics, the use of which is rapidly expanding in government and among consumers. Deloitte notes that the consumer adoption of biometrics is soaring while over the next 12 months, officials — in response to innovations in the biometrics space — aim to establish a system of biometrics governance.
Why Cybersecurity is a Retail Issue That Starts at the Top
Recent data breaches affecting retailers threaten to undermine consumer trust and brand loyalty, making these incidents — and risks of future ones — more than a security team concern. Fraud is everyone’s problem, whether you're a security architect or a CEO, just as customer experience is an organizationwide goal. A promise to keep transactions safe and private is among the assurances retailers make to buyers when they deliver them a memorable experience.
Luxury Daily
Columns June 27, 2018 George Avetisov is CEO of HYPR...
Think Tank: Mitigating Security Breaches - By Decentralizing Data?
Much of our time, as consumers and overall engaged people, is spent online, where there’s an expectation that adequate security and privacy protections are in place. As we’ve seen with the most recent Saks Fifth Avenue, Lord & Taylor and MyFitnessPal data breaches, similar revelations proving our data is in the wrong hands, consumers’ privacy isn’t 100 percent protected.
The Equifax Data Breach Shows the Limitations of How Our Data is Stored
Desktop, mobile and internet of things systems are a growing part of our life, and we must be 100 percent confident that the convenience they deliver is secure. Equifax has now joined the growing list of mass credentials breaches that erode the trust we instinctively place in the service providers we rely on to access our connected world.
How Will the GDPR Impact US Businesses? | MarTech Advisor
George Avetisov, CEO of HYPR explores the GDPR, how it will impact US businesses, compliance and how decentralized biometric authentication can help US companies doing business with EU organizations compliance with the new regulations The new European Union General Data Protection Regulation (GDPR) replacing the Data Protection Directive 95/46/EC goes into effect a year from now, creating urgency for U.S. enterprises doing business in EU member states to comply with tight restrictions on...
We were not prepared for WannaCry - can we survive the next attack?
Friday's worldwide security incident caused by WannaCry ransomware crippled 230,000 Windows devices in 150 countries. The attack is unprecedented in its disruption of large institutions such as Spain's Telefónica and the United Kingdom's National Health Service (NHS). Other affected enterprises include LATAM Airlines, Deutsche Bahn and FedEx. These targets are no small prey. However, they aren't agencies of the U.S. intelligence community.
High stakes for Trump's order on cybersecurity
President Trump's 100th day in office, which came on Saturday, is a good time to revisit the conversation begun when he signaled he would sign an executive order (EO) outlining cyber defense priorities and remedies. The draft EO bandied about was solid in its observation and scope, but even with all the media attention, it has yet to be released.
Securing government infrastructure with biometrics
The incoming administration — just like the prior one — has signaled it is serious about auditing and retooling the federal government’s cyber infrastructure. The Trump administration has made in no uncertain terms a requirement for government agencies to work with the private sector on cyber initiatives. This is great for innovators in the nation’s burgeoning information security industry, which has seen rapid growth of biometric security.
Biometric Tokenization Puts Password Woes behind Us
Safety & Security Risk/Compliance As technology progresses toward the Internet of Things, so too must cyber security. Enter biometric tokenization. George Avetisov Jan 24, 2017 HYPR George Avetisov Catastrophic data breaches are affecting large enterprises at an alarming rate. When an organization is hacked, information including usernames, passwords and email addresses, as well as personally identifiable information (PII)—like a person’s date of birth—are all at risk.
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