George Bateman on Muck Rack

George Bateman

London
As seen in: Retail TouchPoints, FMCG CEO Magazine
Managing Director at @Experience12hq, delivering Events and Exhibitions for LEGO, Amazon Games, SEGA, Disney, Netflix, Prime Video, Bethesda and beyond.
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Articles

Is Y2K the last iconic frontier?

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By Manèle El Zoghlami, Alexa MacKie, George Bateman, Mike Chivers
| MediaCat Magazine Verified
If you looked at the VMAs this year, you probably noticed plenty of nods and references to iconic ’90s and 2000s outfits, yet again. The VMAs are known for being a playground of references to past celebrities’ looks, and this year was no different. Sabrina Carpenter referenced Madonna’s 1991 look, Halsey embodied Elizabeth Hurley’s 1996 Versace gown, and Paris Hilton recreated her very own iconic 21st birthday dress.
Open in Who Shared Issue with article?

Leveling Up: How Gaming is Changing the Face of Retail

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By George Bateman, Adam Blair Verified
| Retail TouchPoints Verified
August 15, 2024 at 8:03 AM EDT By George Bateman, Experience12 Chaosamran_Studio-stock.Adobe.com The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion by 2030 and an expected 3.32 billion players this year. For the retail industry, the benefits of collaborating with gaming brands are substantial.
Open in Who Shared Issue with article?

Get in the game - FMCG CEO

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By George Bateman
| FMCG CEO Magazine Verified
Is the gaming industry about to become the latest battleground for big FMCG brands? By George Bateman The gaming industry has evolved from a minority hobby to a global powerhouse, with a projected value of more than $312 billion by 2027 and an expected 3.24 billion players this year. For the FMCG industry the positives of collaborating with gaming brands are significant.
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