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George Lawton on Muck Rack

George Lawton

Verified
(He/Him)
London
As seen in: Diginomica, SearchAppArchitecture, SearchAWS, SearchBusinessAnalytics, SearchCIO, SearchCloudComputing, SearchContentManagement, SearchCustomerExperience, SearchDataCenter, SearchEnterpriseAI, TechTarget and
Covers:  Enterprise AI, agentic systems, content provenance, digital sovereignty, AI governance, quantum sensing, digital twins
Doesn't Cover: Consumer gadgets, gaming, crypto price speculation, vendor news without a substantive story, product launches without independent context

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George Lawton’s Biography

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George Lawton is a UK-based technology journalist with 35+ years of experience covering how complex systems work and what they mean for the people using them. His current beats sit at the boundary where machine intelligence meets human attention, judgment, and trust: enterprise AI, agentic systems, content provenance, digital sovereignty, and AI governance. His approach is shaped by an unusual formation in systems thinking, including hands-on training at the Institute of Ecotechnics during the …

George Lawton’s Journalist Portfolio

What is GenAI? Generative AI Explained | TechTarget

What is GenAI? Generative AI Explained | TechTarget

Became the #1 Google result for "what is generative AI" during the technology's breakout year and has held in…

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Why it might be helpful to think of AI as a trance, for better and worse

Why it might be helpful to think of AI as a trance, for better and worse

Argues that the dominant frames for understanding AI (technology, meme) miss the collective felt sense that a…

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Why Karl Friston is betting on cultivating curiosity for sustainable AGI

Why Karl Friston is betting on cultivating curiosity for sustainable AGI

On-record interview with Karl Friston, one of the most cited neuroscientists alive, on why current AI's failu…

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Enhancing Autonomous System Security and Resilience With Generative AI: A Comprehensive Survey

Enhancing Autonomous System Security and Resilience With Generative AI: A Comprehensive Survey

Peer-reviewed survey co-authored with researchers at TII's Secure Systems Research Centre. Sits at the inters…

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Wake-Up Call: Enterprise Risk

Wake-Up Call: Enterprise Risk

Named-author enterprise research for Signal AI on how risk and reputational signals are reshaping executive d…

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The push is on to build the autonomous enterprise | TechTarget

The push is on to build the autonomous enterprise | TechTarget

Written years before the agentic AI wave broke. Pattern recognition on autonomous enterprise architectures bu…

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Articles

How OpenUSD is smoothing the sim-to-reality gap for physical AI

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By George Lawton Verified
| Diginomica Verified
One of the hardest problems with physical AI is that there are a wide range of ways to capture information about the world in ways that can be processed by computers. Thus, there are over eighty competing 3D formats today representing everything from physical structures, visual aspects, and the relations between things in the world. This creates an integration bottleneck when trying to make sense of data from cameras, lidar, schematics, CAD drawings, sensors, and other kinds of information.
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What is a chief sustainability officer (CSO)?

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By George Lawton Verified
| TechTarget Verified
A chief sustainability officer (CSO) is an executive tasked with improving business sustainability within the company. The role focuses on crafting a sustainability strategy to ensure business practices are sustainable. Aspects of sustainability include community engagement, diversity and corporate social responsibility. However, in practice, CSOs tend to focus on environmental sustainability.
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How agentic AI can transform ERP for your business

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By George Lawton Verified
| TechTarget Verified
Agentic AI has become the headline act for ERP vendors promising software that doesn't just answer questions but executes multi-step business processes on its own. This implies a shift from screens and forms to conversational interfaces, and from automation that needs a human at every step to automation that keeps running after everyone goes home. Analysts suggest progress has been more incremental than that.
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Interview

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What was your first job as a journalist?

Fact checking, light editing and carrying equipment for some early inspirational journalists further along than me in the beginning.

Have you ever used a typewriter?

Yes, and I'm old enough to have learned to write on one rather than at one. There's a kind of patience the typewriter teaches that the keyboard quietly takes back. You couldn't revise without paying for it. Every sentence had to be roughly right before it left your fingers.

How is social media changing news?

Social media moved news from a context-heavy product to a context-stripped signal. That's neither good nor bad on its own; what matters is who's left holding the context. Journalists used to be the default carriers of it. Now we share that work with platforms that aren't built for it, audiences who don't always want it, and AI systems that can produce plausible-sounding context without any. The interesting question isn't whether social media is changing news. It's whether the felt sense of being properly informed is something we still know how to cultivate, individually or collectively, when most of the signal arriving has been pre-stripped of the things that would let us tell.

Awards

American Society of Business Publication Editors

2020 - National Bronze Award

2020 ASBPE National Bronze Award For a feature interview with retired General Stanley McChrystal on modern leadership, published in TechTarget's SearchCIO. Judges noted the interview moved beyond conventional book-promotion Q&A to address McChrystal's controversial firing and his subsequent reflections on accountability and team-building. The piece was SearchCIO's top story on leadership in 2019. Story: https://searchcio.techtarget.com/feature/Ret-Gen-Stan-McChrystal-on-whats-wrong-with-modern-leadership Award citation: https://azbeeawards.secure-platform.com/a/gallery/rounds/40/details/16237

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