“Outrageous!”, “Seriously, how do they get away with it?!”, “WTAAAF?” – just some of the responses meal kit brand Gousto was probably hoping for when it launched its ‘The Big Secret’ burger meal last week. It got… well, not exactly tumbleweed, but not far off. Given the huge waves across the sector made by Joe Wicks’ ‘Killer’ protein bar last year – why only a ripple for Gousto? And is it likely to force the change the company wants?