When CEO Thierry Breton declared a zero-email policy for Atos in 2011, many people thought he was crazy. But this was not a PR exercise. Breton realized that email was wasting hundreds of hours in employee productivity and initiated a project to replace internal email within three years. While there’s still a place for email, more businesses now realize there are smarter tools available to improve internal communication and collaboration.
Getting your name or your company into one of the coveted high engagement posts of an industry influencer can have a dramatic effect on your conversion rates. The right message from a trusted influencer introduces thousands of new people to your business and expands your reach far beyond your own limits. But, how do you get from where you are now to a point where influencers are willing to give your brand a shout out? There are two ways to get influencers to market for you: paid and earned.
Anything involving you being “fake” will turn people away from you. We’re all sick of fake and people that are not authentic. Vulnerable is in fashion and is the new black. I know you think that person who’s the CEO is successful but the truth is they’re just winging it. They don’t have all the answers. The truth is none of us really know what we’re doing. We keep the L Plates on for our entire life. We’re always learning and no one has all the wisdom or knowledge that’s available.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".