The AFL doesn’t need to reinvent the wheel here, it just needs to pay attention. What the NRL has done with the NRLW, and especially with State of Origin, is deliberate, patient, and, most importantly, respectful of the product. They’ve treated women’s rugby league as something worth showcasing. Because it is something worth showcasing. On Thursday night, the only rugby league match on TV was the women’s State of Origin. Not a second match of the night after a men’s, on a second channel.